Latina-owned businesses in California have doubled in recent years, proving once again that Latinas are entrepreneurial and a key economic engine for the state. Latina-owned small businesses generated over $19 billion in revenues and employed over 86,000 individuals in California in 2016.
Latinos comprise the largest ethnic group in the largest state of the union. Today, nearly 40 percent of all California residents are of Latino origin – a number that will only grow over the coming decades. The future of California and the future of its Latino population are one in the same. But when we look at some of the economic and political trends among California’s 14 million Latino residents, there are troubling signs for our community, and for our state’s future.