Latinos comprise the largest ethnic group in the largest state of the union. Today, nearly 40 percent of all California residents are of Latino origin – a number that will only grow over the coming decades. The future of California and the future of its Latino population are one in the same. But when we look at some of the economic and political trends among California’s 14 million Latino residents, there are troubling signs for our community, and for our state’s future.
Alice Perez is Area Director with AT&T External Affairs. In her role she is the direct liaison for local government and the non-profit community in the 22 counties she covers. She is responsible for the implementation of corporate strategic policies and programs pertaining to the company’s regulatory and legislative initiatives. Alice previously was President / CEO of the California Hispanic Chambers of Commerce. The statewide chamber provided a number of business and leadership development programs that encourage the creation, expansion and growth of small and emerging businesses, including women and minorityowned businesses throughout California. She also served as the President / CEO of the Sacramento Hispanic Chamber of Commerce where she restructured the chamber and Manager of Customer Strategy at Sacramento Municipal Utility District (SMUD). Perez was Vice President and Director of U.S. Bank’s national Multicultural Banking initiatives. In her role, Alice guided U.S. Bank in its decisions to effectively serve and meet the unique financial services needs of high-growth Hispanic and other Multicultural markets.